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Econometric Models in Marketing - book by Franses, P.H.;Montgomery, A.L.
The book entitled: "Econometric Models in Marketing" is in the Econometric Modeling Books section of Economics, Business and Management Books area...
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DESCRIPTION: In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing. Given the applied nature of marketing research, measurement and quantitative issues arise frequently. Quantitative marketing tends to rely heavily upon statistics and econometrics. However, quantitative marketing can place a different emphasis upon the problem than econometrics, even when using the same techniques. A basic difference between quantitat
TABLE OF CONTENTS: Introduction (P.H. Franses, A.L. Montgomery). The role of stated intentions in new product purchase forecasting (C. Hsiao, B. Sun, V.G. Morwitz). Discrete choice models incorporating revealed preferences and psychometric data (S. Chib, P.B. Seetharaman, A. Strijnev). Advances in Optimum experimental design for conjoint analysis and discrete choice models (H. Großmann, H. Holling, R. Schwabe). A decision theoretic framework for profit maximization in direct marketing (L. Muus, H. van der Scheer, T. Wansbeek). New and improved direct marketing: a non-parametric approach (J.S. Racine). Estimating market level multiplicative models of promotion effects with linearly aggregated data: a parametric approach. (A.C. Bemmaor, U. Wagner). Market structure across stores: an application of a random coefficients logit model with store level data (P. Chintagunta, J.P. Dube, V. Singh). Econometric analysis of the market share attraction model (D. Fok, P.H. Franses, R. Paap). Reflecting uncertainty about econometric theory when estimating consumer demand (A. Montgomery). A study of spurious regression and model discrimination in the generalized bass model (F.M. Bass, S. Srinivasan). Using stochastic frontier analysis for performance measurement and benchmarking (L.J. Parsons).
AUTHORS: Franses, P.H.;Montgomery, A.L.
PAGES: pages
PUBLISH DATE: 01/01/2002
ISBN Number: 0-7623-0857-5
USA Book Price: $99.95
UK Book Price: £66.95
Thank you for shopping on Buy Science Books.org for Econometric Models in Marketing by Franses, P.H.;Montgomery, A.L. in the Economics, Business and Management / Econometric Modeling Books Products Category.